Promo mugs are given out to remind the recipient about you and your product. The mugs can be given away at events like trade fairs, or can be handed out to your employees to use. These mugs may carry the company logo or name, and sometimes a promotional message.

Mugs are useful items that have the potential to be seen day in day out. So your message on the promotional mugs is seen by the user regularly, and this can imprint your brand into the user's mind. Such regular exposure could even make the message subliminal, influencing the person's actions or feelings towards your business.

That kind of messaging through promotional mugs is a powerful way to promote your business. There is a catch, however. The mug must be seen regularly, or at least frequently enough, to do its work. A mug that is stored away in a cupboard to remain unseen, does not do as much as it could for your business.

This means that your promo mug must be relevant to the person who receives it, and attractive enough to be used or displayed at a visible location, such as the office table. Your promotional message must also come through clearly and in a tasteful manner.

Think about the message you wish to convey, and design the short copy to be printed on the promo mug to convey that message. Most likely, you would want to build your brand, by making more people aware of your business. Just a specific logo on your coffee mug can remind you of the splendid cup of coffee you had at their establishment (and talk about it to your guests).

Variety of Promo Mugs

Mugs come in innumerable varieties. There is the earthenware mug, bone china mug, glass mug and the plastic mug. Many of these mugs are available in a wide selection of colours and finishes.

The variety available in the mug market means that you can select your mug to meet your promotional objectives. Who are your customers? What kind of mug would they appreciate? And what kind of finish is best to build your brand? You will need to think carefully about this, and you may find consulting a marketing specialist helpful in helping to build your brand.

Enhancing the Promotional Role

The key to enhancing the promotional role of your promo mug is to make it stand out from the crowd of promotional mugs. Promo mugs have become very popular as a promotional item, and one person might receive many such mugs. Which of these will get the person's attention?

If you know the interests of the typical recipient - your typical customer, you can cater to these. For example, an earthenware mug printed with an image of a specific football team might prove extremely popular to football fans.

You can also select colours and shapes that are a little out of the ordinary. Just ensure that your message doesn't get lost in the process.

Properly exploited, promo mugs can prove highly effective indeed.