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Alexandra Munoz, 5, who lost her hair due to chemotherapy for a brain tumor, poses in the cancer ward of the Luis Calvo Mackenna Hospital in Santiago

Avatte came up with the idea in February 2006, while watching his four-year-old son Vittorio undergo treatment for acute lymphoblastic leukemia at the cancer ward of the Luis Calvo Mackenna Hospital in Santiago.

He was moved by the sight of young girls losing their hair to chemotherapy. He saw the anguish they suffered and the way it affected their fight for recovery.

Hair stylist Marcelo Avatte prepares to fit Isidora Serrano, a 14-year-old who lost her hair due to chemotherapy to treat her bone cancer, with a natural hair wig in the cancer ward of the Luis Calvo Mackenna Hospital in Santiago.

I could see the pain, in particular of the girls who lost their hair, during treatment, how it affected their self-esteem and the depression they fell into. That was what motivated me to begin this project with my son.

Avatte says just seeing the smile that a natural wig brought to the a patient’s face when they started to comb through it as if it were their own hair was enough for him to continue the project.

That was when I realized that the child’s outlook on life and recovery were greater with the wig than if they continued to hide their head with scarves, he said.

He recalls the pain he felt when Vittorio lost his hair: That was the most painful wig I ever made. Today, Vittorio is a healthy young boy and fully recovered, and Avatte’s project is as strong as ever.

As I photographed this project, I witnessed the immediate change in girls and women from the moment they wore their wigs and styled their hair.

Hair stylist Marcelo Avatte prepares to fit Isidora Serrano, a 14-year-old who lost her hair due to chemotherapy to treat her bone cancer, with a natural hair wig in the cancer ward of the Luis Calvo Mackenna Hospital in Santiago

Their faces were magically transformed, smiles emerged and their natural femininity took over. They straightened their posture as they walked and raised their heads, shedding off that downcast appearance they had before.

Isidora Serrano, one of the patients I photographed before and after she received her wig, walked out of the hospital with her new hair and said: I can feel the cool wind in my hair as I used to before. I feel so good.

Isidora Serrano, a 14-year-old who lost her hair due to chemotherapy to treat her bone cancer, walks on the street for the first time after receiving a natural hair wig as a donation in Santiago

Another younger patient, Alexandra, close to turning 5 and recovering from surgery to remove a malignant brain tumor, played with her new head of hair by turning her head from side to side, swinging her hair across her face.

Alexandra Munoz, 5, who lost her hair due to chemotherapy for a brain tumor, plays with her new natural hair wig after it was fitted to her for the first time in the cancer ward of the Luis Calvo Mackenna Hospital in Santiago.