Atmosphere

Smokey Bones creates a rustic mountain lodge setting by using lots of wood, including tall timbers and logs, stacked stone, fireplaces, and imagery of mountain settings. There are multiple televisions hung throughout the seating area, as well as at the bar. Television volume can be controlled via audio boxes that are located at many tables and (in some restaurants) throughout the bar.

New Ownership

On May 5, 2007, it was announced that Darden Restaurants was selling Smokey Bones.. The chain was sold to Barbeque Integrated, an affiliate of Sun Capital Partners in December 2007 for $80 million under the leadership of Ian Baines, Smokey Bones’ chief executive officer..

Rebrand & Redesign

Since purchasing Smokey Bones, Sun Capital Partners have been working on rebranding and redesigning the restaurant in an attempt to capture a new customer base, including an update to the name, new branding and restaurant design. .

In August 2008, Smokey Bones completed its first restaurant makeover at its Waterford Lakes location in Orlando, Florida. . The log cabin decor has been replaced with a more contemporary restaurant setting. Highlights include an extended bar area, HD-TVs throughout the restaurant and bar and updated employee uniforms. A new menu has also been implemented, emphasizing less on barbeque and more on grilled and smoked flavors. .

Since then, two more locations have been redesigned: Plantation, Florida and the restaurant’s second location in Orlando, Florida. . The restaurant plans to remodel all of its remaining locations throughout the next couple of years.

References

^ “Smokey Bones Locations”. http://smokeybones.com/#/locations. Retrieved 2009-05-13. 

^ “Darden Restaurants announces the closing of Smokey Bones”. http://www.darden.com/rest_smokey_bones_close_release.asp. Retrieved 2007-05-05. 

^ “Darden Restaurants sells Smokey Bones chain to private-equity firm”. http://www.orlandosentinel.com/business/orl-smokey0507dec05,0,6510987.story. Retrieved 2007-12-05. 

^ “Restaurant chain Smokey Bones’ redesign captures a new customer base: diverse “social starters.””. http://www.chainleader.com/article/CA6646808.html. Retrieved 2009-04-01. 

^ “Smokey Bones shows off new look, feel”. http://www.orlandosentinel.com/business/orl-restaurant0108sep01,0,4261108.story. Retrieved 2008-01-09. 

^ restaurant0108sep01,0,4261108.story “Smokey Bones shows off new look, feel”. http://www.orlandosentinel.com/business/orl restaurant0108sep01,0,4261108.story. Retrieved 2008-01-09. 

^ “Smokey Bones Bar & Fire Grill Grand Re-Opening Launch Party”. http://wftv.zipscene.com/events/view/1673388. Retrieved 2009-06-06. 

^ “What’s new in restaurants from Miami Beach to Palm Beach County”. http://www.sun-sentinel.com/features/columnists/sfl-shdines6pbmar06,0,5380187.story. Retrieved 2009-06-03. 

External links

Smokey Bones Bar & Fire Grill’s Official Home Page

Categories: Retail companies established in 1999 | Barbecue restaurants | Companies based in Florida | Restaurants in Florida

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